Achieving a marketing objective requires a variety of integrated strategies, and promotional activity plays a vital part in that mix. Promotion is one of the so-called four P's of marketing, the ...

Old habits die hard. Consider, for example, the outdated and inefficient model of mass media advertising and the its corresponding mindset. That hasn't worked in years. Or how about the single-channel ...

There is a need for businesses to use comprehensive integrated marketing campaigns that seamlessly connect channels with an impactful message. And when businesses use these campaigns, they see ...