An advertisement on a website that is more like a TV commercial, which takes center stage. Meaning "in between," interstitial ads display in a separate window while you download the next Web page.

Mobile interstitial advertisements are popular with marketers but can be controversial with customers. These full-page pop-ups, which appear as a pit stop on the way to a target webpage, have been ...

Quentin studied International Business in Paris, Madrid and Colorado (USA) at the European Business School where he obtained his Master 2 degree in Entrepreneurship. He started his media career in ...

Google is offering mobile marketers new interstitial ad designs after adding full screen app install and text ads. Marketers can purchase the ads on AdMob via AdWords and through the DoubleClick Ad ...

Digital advertising has been blacklisted. Everyone is so fixated on content marketing, and organic search that even uttering the words ‘let’s pay for some traffic’ have become awkwardly pushed to the ...

Join our daily and weekly newsletters for the latest updates and exclusive content on industry-leading AI coverage. Learn More Google said today it is launching a couple of new types of mobile ad ...

The search giant decided to take a look at interstitial ads for its own Google+ -- a site that's not exactly beloved in the first place. It found that while nine percent of visitors did press the "get ...

You're scrolling through your Facebook feed on your phone, and you see an article worth reading. You click the link, but instead of the article you were expecting, a ...

The report, based on data from 602 billion impressions, found playable ads 20x more likely to drive installs than banners in gaming, and UGC ad creative from Liftoff Influence has 20% lower CPI than ...

AdPlayer.Pro, a global provider of digital video advertising technologies, has enriched its video ad format suite with the performance-driven Interstitial Video Ads 2.0. According to the company’s ...