As a marketer, you live in a world that is adding channels on seemingly a daily basis, while at the same time the consumers’ attention are being drawn in a hundred different directions making it ...

Before we delve into the value Key Performance Indicators (KPI’s) offer to an Inbound Marketing program, let’s first drill into the sources of the website traffic and the value that content plays.

Let's start this month's article with some tough questions: Is your marketing working? Do you have a marketing plan developed, in detail, to get you to your goals? There's a reason I started with ...

Sustainability focus. Marketers need to measure sustainability efforts using KPIs like brand perception and customer retention to reflect the growing consumer demand for ethical practices. AI-driven ...

I’m the first to admit that an article on measurement and KPIs is not the sexiest attention-getter out there. But a 130% decrease in COS (cost of sale), 41% increase in share of voice, or 390% ...

Measuring content marketing KPIs isn't just about collecting data. It's about knowing what to measure, why, and how to interpret the results But which metrics really matter in content marketing? How ...

Whether you’re new to influencer marketing and need guidance on which KPIs should be most important to you, or you’re experienced in the industry but find yourself on a knowledge-seeking mission, ...

Every digital marketing campaign has key performance indicators (KPIs). Most of the time, profitability is a main factor in the KPIs. In every digital marketing campaign, you have multiple channels ...

The point of automation is to free up your time so you don’t have to be directly involved in your business all the time, right? Wrong. Well, not entirely wrong, but not entirely right, either. Sure, ...

Has any other acronym done as much damage to marketing effectiveness as ‘KPI’? The KPI is coveted everywhere as a thing of gargantuan significance, but as with all pieces of jargon, it gets massively ...