Lego seems to be moving on from traditional toys to smart versions of its building blocks, as announced at CES 2026. Here's ...

The LEGO Group says it will introduce a new “SMART Play" system in 2026 designed to make brick-built creations respond to how children move, hold and imagine with their toys.

The Smart Brick looks very similar to a normal 2x4 Lego brick, but it contains a custom Application Specific Integrated Circuit (ASIC) chip which is smaller than one of the studs on the brick itself.

At first glance, LEGO’s Smart Brick looks like any standard LEGO brick — but inside is a tiny custom ASIC chip smaller than a single LEGO stud along with sensors, LED lights, a miniature speaker, and ...

The new brick will make play more interactive for Kentucky kids and families. Sets will release in March, and preorders start in January.

If you have a Lego fan, or two, in your family, you'll be excited about the company's new SMART bricks tags and mini figures which bring play to life.

Classic Lego meets responsive play as smart bricks add sound and light — raising new questions about how imagination fits ...

It took the analog toy company years to develop its new Smart Play system, which centers on digitally minded bricks that can play sounds, light up, and interact with each other. While the Lego Group ...

A yellow duck made of LEGO blocks had another LEGO piece with a black body and transparent material attached. When the duck was shaken 2-3 times, the transparent LEGO turned the same yellow as the ...

"You might hear our Smart Brick roaring like a jet plane or flushing like a toilet." ...

The Smart Brick, shown publicly for the first time at CES 2026, is built around a custom ASIC smaller than a single Lego stud. It includes ...

LEGO has just opened pre-orders for its brand-new Smart Play sets, marking a major evolution in how LEGO builds interact with ...