LEGO Minifigure through Time

Lego, the brick and SMART Play

How Lego designed its new interactive Smart Brick

It took the analog toy company years to develop its new Smart Play system, which centers on digitally minded bricks that can play sounds, light up, and interact with each other.

Observer · 13h

LEGO’s ‘Smart Brick’ Gives Its Plastic Bricks the Power to See, Hear and Feel

Electronic Specifier · 2h

Does LEGO’s new ‘smart’ brick limit children’s imagination?

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Lego unveils tech-filled Smart Bricks - to play experts' dismay

Lego has unveiled Smart Bricks - tech-filled versions of its small building blocks - which it says will bring sets to life with sound, light and reaction to movement.

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LEGO's new smart brick unlocks future of play for children at CES 2026. Here's what to know

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Lego launches Smart Brick and high tech Star Wars toys at CES 2026 in Las Vegas

pickr · 1d

Lego introduces the Smart Brick for screen free play

A smart brick is just like a regular Lego brick, but with technology inside.

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LEGO Smart Bricks Unveiled at CES

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Lego unveils a technology-packed Smart Brick at CES 2026

FOX 35 Orlando on MSN

Lego's smart brick system brings sound, light, motion to iconic toy: When is it available?

The LEGO Group says it will introduce a new “SMART Play" system in 2026 designed to make brick-built creations respond to how children move, hold and imagine with their toys.

1don MSN

Lego launches ‘biggest innovation in decades’ with electronic smart bricks

Advanced electronics built into new bricks and figures can detect how they move and respond with light or sound effects

Game Rant on MSN

LEGO Sets are Getting a Major Upgrade, Taking Play to the Next Level

LEGO reveals its Smart Play system, which uses a Brick, Tag, and Minifig system to bring greater interactivity to its sets.

The Best New LEGO Sets for January 2026

There may be plenty of Harry Potter LEGO sets already, but the release cadence is not slowing down one bit in 2026. A big new batch is now available, including the gorgeous display piece depicting key scenes and characters from the Sorcerer’s Stone.