Lead generation is critical for the success of B2B businesses, in particular. A consistent flow of high-quality leads drives growth and revenue. However, all lead channels, including lead-generation ...

Facebook lead generation forms can produce quality leads when done right. Here are the latest updates and best practices you need to know. Since their 2015 debut, Facebook Lead Generation Forms (LGFs) ...

Whether your organization sells to other businesses or individual consumers, one thing is certain: you must continue to generate new leads. Lead generation is exactly what its name implies — the ...

Using lead generation forms, or lead gen forms, in your paid social advertising is a great way to capture potential new customers who are interested in learning more about your business, your products ...

This guide was reviewed by a Business News Daily editor to ensure it provides comprehensive and accurate information to aid your buying decision. Although pursuing sales leads is essential to any ...

LinkedIn on Tuesday introduced lead-generation forms linked to sponsored posts running on mobile devices. The feature enables marketers to curate qualified leads from paid content. When someone clicks ...

ZoomInfo, a B2B database software company, launched FormComplete, a solution that positions users to increase inbound conversion rates with real-time data provided through shorter lead generation ...

Generating quality leads can be a tall order, but often the real work begins after a prospect lands on your website. Getting buyers to share valuable contact information requires carefully constructed ...

In a Google Webmaster Office Hours Hangout, Google’s John Mueller was asked whether a call to action placed at the top of the page and above the main content would trigger a negative ranking effect.

Customer onboarding is by far the most important goal of online presence. The problem is that when dealing with mobile traffic, you are limited to small screens and mobile device functionality.