Nowadays, Chase B is known for being behind the turntables as Travis Scott's DJ. But he wasn't always touring the world as a successful musician. Roughly 13 years ago, he was clocking in as a retail ...

One of the culture’s most recognizable logos is about to take another important flight. Roc Nation is once again joining forces with Lids for a special project. Roc Nation’s apparel brand, Paper ...

Lids, the home of headwear, is celebrating the latest crop of individuals shaping the future of fitted hat culture with its inaugural "Fitted Class." The first-of-its-kind initiative honors 11 ...

Lids honors a select group of folks who separately have made their mark in the fitted hat community with their creative contributions and collections, and together, are part of the world of innovators ...

The "Prime Effect" remains evident as the University of Colorado Buffaloes experienced a surge in demand for their much anticipated throwback CU fitted hat. Deion Sanders’ transformative influence on ...