Keeping your customers engaged throughout the lifecycle of their relationship with you can turn them into advocates who market your business for free... Life cycle marketing includes all of the ...

Kara Trivunovic, senior director of Strategic Services at StrongMail examines how marketers can use the processes of Lifecycle Marketing within their existing programmes. Increased conversations, ...

For years, HR leaders have embraced marketing mindsets to attract top talent. We've refined our employer brands, invested in recruitment marketing and polished candidate experiences. But once the ...

Seismic shifts in buying group behavior and business dynamics are causing havoc for frontline B2B marketing teams, which would now benefit greatly from a new strategy called revenue life cycle ...

Consistent revenue, good management, sound financial decisions, and talented staff, among many other factors, keep a business running. But there is one factor above all others that makes a business ...

In an age where customers can engage with brands more closely than ever, brand advocacy, when wielded correctly, can be a company’s greatest marketing weapon. One of the best ways to strengthen ...

If you are the product marketing head of a B2B company, you must already be using a lifecycle management software for managing the various stages of a product’s lifecycle. This includes product design ...

Did you know that 80% of your future revenue will come from existing customers? You might also be amazed by the fact that you stand a 60-70% chance of selling to an existing customer as opposed to a ...