All email marketers understand how critical subject lines are to generating engagement with their messages. That’s why subject lines are tested far more than hero images, calls-to-action and any other ...

Mutt is a text-based email client known for speed and customization, with support for features like PGP and message threading. Command-line email clients like Mutt offer fast inbox navigation, ...

If you’re like me, you leave email subject lines for last. In short: They’re difficult to write. You need to keep them short and sweet but still make sure that they scream “read me!” How do you do ...

Please note: This item is from our archives and was published in 2019. It is provided for historical reference. The content may be out of date and links may no longer function. With the advent of text ...

Opinions expressed by Entrepreneur contributors are their own. No single technique has brought in more business to my company than cold email outreach. I sent more than one million cold emails and ...

They say you shouldn’t judge a book by its cover. But, let’s face it. We all do. The same is true of emails. Amid the torrent of emails I get every day, you can bet I’m probably not going to open one ...

A colleague recently sent me a series of emails on different topics, none of which had a subject line. I had no way to tell which email related to which topic. Moreover, I was miffed that he had not ...

Many email marketers consider the subject line to be the single most important factor in an email campaign’s success. I’m not sure I would go quite that far, but it is a key factor in whether your ...

With clear evidence of how personalized email subject lines can improve performance, and automation technology simplifying the process of personalizing email campaigns, there's no real excuse for ...

Opinions expressed by Entrepreneur contributors are their own. There are two types of blog posts that give tips and recommendations on how to send better emails: those with data and those without. I ...