On Thursday, CTV ad server Innovid announced its first quarterly earnings since going public last year. Innovid’s Q4 revenue was up 13% year-over-year to $26 million driven mostly by CTV, which itself ...

Innovid (NYSE: CTV) might need to tack “and linear TV” onto its shiny new stock ticker. Only two months after going public, the CTV and video ad platform announced a nine-figure acquisition of ...

With Attain Measurement, marketers can now seamlessly connect the power of brand advertising in linear TV with both top-of-funnel metrics like reach and frequency, and real-world outcomes such as ...

Anyone who uses engineered products is probably aware of “specmanship.” Simply put, specmanship is the art of manipulating theoretical and experimental data to cast a product in a better light. It ...

After raising $18.5 million last month, cross-screen marketing tech provider Tapad said it intended to use a portion of the funds to add linear TV measurement to its product. It didn’t take long for ...