Brands can very precious about their logos. The typical brand manual comes with several pages of guidelines including unlikely examples of skewed, warped and similarly distorted applications with big ...

Not many brands can claim to have serious cultural clout, and even fewer have a history of cropping up in literary classics. So Coca-Cola's latest campaign can't help but bring to mind the phrase, 'if ...

Coca-Cola and the color red go together like peanut butter and jelly, milk and cookies, or tacos and Tuesdays. After all, we would recognize that iconic red label (or maybe even that Coca-Cola yellow ...

Humans are bad at getting the details of logos right (this much we know), but Coca-Cola is embracing the imperfections of fan-made dupes. [Photo: Coca-Cola] A new ad campaign called “Every Coca-Cola ...

A new ad from the Coca-Cola Co. opens with a shot of a typewriter clacking out Stephen King’s The Shining. The viewer follows a passage being written in an old-timey typeface until there’s a reference ...

Coca Cola is arguably one of the most recognisable brands on the planet, instantly identifiable by its iconic red packaging and distinctive, swirly white font. The brand, which just recently launched ...

The Coca-Cola company announced that Sprite will stop using its famous green bottle and switch to clear plastic beginning in August. The change in look, ironically, is part of a push by the soft drink ...

Logos are everywhere. They’re printed on your shirt, stamped on your morning coffee cup, and glued to your phone. We interact ...

Coca-Cola and the color red go together like peanut butter and jelly, milk and cookies, or tacos and Tuesdays. After all, we would recognize that iconic red label anywhere. But why did the company ...