Jared Leto rocks "guyliner" and a bit of foundation while attending a screening of Morbius in California earlier this year. But celebs aren't the only men wearing makeup. (Photo: REUTERS/Aude ...
It would be too easy to hold Gen Z’s gender-fluid zeitgeist responsible for the advent of men’s makeup. Alas, it is not their untouchable Western woke-ness that birthed a personal care market ...
Male makeup is slowly gaining traction in the U.S. on the heels of a growing male grooming and skin care market. The rise of male beauty influencers, like YouTuber and CoverGirl ambassador James ...
Forbes contributors publish independent expert analyses and insights. Dahvi Shira is an LA-based reporter who covers beauty and lifestyle. A gateway to entry? Apparently nail polish. Two different ...
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