Two once-iconic beauty brands close permanently amid industry challenges.

Both AS Beauty-owned make-up brands announced the news via social media, citing market challenges such as tariffs to be the ...

The brand was launched in 2005 by celebrity makeup artist Mally Roncal.

Mally Beauty was founded by celebrity make-up artist Mally Roncal and was acquired by AS Beauty in 2021. The brand is known ...

AS Beauty is shutting down make-up brands Mally Beauty and CoverFX, citing mounting pressure from market shifts and rising industry costs.

Mally Beauty, which was founded by celebrity makeup artist Mally Roncal, is debuting its brand-new relaunch. Debuting alongside the “Life Is Better with Makeup” campaign, the revamp focuses on the ...