The pandemic has put a renewed focus on local markets. Here is how organizations can adapt their tactics to thrive in this period of localization. Multinational companies have capitalized on the ...

SAN FRANCISCO--(BUSINESS WIRE)--Unbabel (https://unbabel.com/), the AI-powered Language Operations (LangOps) platform that helps businesses deliver multilingual ...

Studies show that people are more likely to buy a product or service if they can read about it in their own language. However, technical marketing translation requires a special blend of art and ...

Expanding into global markets requires more than translation. Localization ensures content resonates with diverse cultures and user expectations. By tailoring language, tone, and context, businesses ...

We have all had a chuckle or a belly laugh at the expense of marketing fails. Mercedes Benz entered the Chinese market under the moniker Bensi which directly translates to “rush to die” - a tagline ...

Why is localization more important than ever before? And how can marketers use emerging tech to deliver on its promise? In today's interconnected world, going global is increasingly key for growth.

Engaging local target audiences is a strategic focus for many brands: 49% of national marketers surveyed say localized marketing is essential to business growth and profitability, particularly as it ...

Localization is an important aspect of personalization in today’s global landscape, especially as customers crave a brand experience catered to them. According to Gartner, companies who invest in ...

WHITE SULPHUR SPRINGS, W.Va. — Localization, the ability to customize product offerings to a local market, is a decade-old concept that is beginning to take form on a national scale. It was the topic ...