This story was originally published on Marketing Dive. To receive daily news and insights, subscribe to our free daily Marketing Dive newsletter. Smartwater has reteamed with Jennifer Aniston for its ...

The partnership brings together strategy-led design, artificial intelligence, and marketing intelligence to drive ...

AI is transforming marketing in the MENA region, but it’s not a strategy in itself. Tony Wazen, CEO of Publicis Media, explains how brands can harness AI, ...

Agile transformations promise faster, more customer-centric organizations, but they typically begin in IT or product teams—far from the brand, messaging, and experiences that shape customer perception ...

Horne likes to use her love for physics as a way to explain marketing transformation. One fact she always goes back to: A rocket must travel at a speed of approximately 25,000 miles per hour to escape ...

Sponsored content is created for and in partnership with an advertiser and produced by the Drum Studios team. Sometimes, the world changes in ways that obsolete everything that came before. Digital ...

As AI accelerates marketing change, content teams need agility. Learn how people, process, and platform form the foundation for scalable, future-ready content operations.

Transformation was the unintended, but highly relevant focus of our latest B2B Marketing Leaders virtual roundtable, which revealed some fascinating insights into how marketing leaders are driving and ...

Golden Goose Marketing, a Sacramento-based digital marketing agency, is spotlighting how the construction industry is adapting to the digital age through innovative marketing strategies. As ...

Over three-quarters of B2B marketers see digital marketing transformation (DMT) as a complex strategy to execute, with barriers such as expense holding them back, according to research. Some 81% of ...