Forbes contributors publish independent expert analyses and insights. I cover how technology helps business compete. But now that everyone is doing marketing automation, we’re seeing the next stage in ...

Marketo has announced an agreement to acquire Insightera, a real-time web site and mobile app personalization platform, a move that fueled further speculation that the marketing automation vendor will ...

Building on the innovation themes of the Marketo NEXT release in late May, the new features allow the largest enterprises and mid-sized businesses alike to be: More Intelligent: Accurate insight into ...

Expanded partnership helps Marketo Engage customers personalize their marketing experiences and drive greater audience engagement through the power of video content and video analytics. KITCHENER, ...

SalesPredict, a SaaS technology provider that helps B2B companies increase revenues using predictive analytics, has announced it has released an integration into Marketo on the Marketo LaunchPoint™ ...

Appropriately enough, the report begins by defining marketing automation, which Marketo explains is a category of software that “streamlines, automates and measures marketing tasks and workflows.” It ...

Marketo has acquired Seattle-based Bizible, a provider of marketing performance management software. Financial terms of the deal, announced today during Marketo's annual Marketing Nation Summit user ...

One year to the day of the troubled Facebook IPO, the climate for tech IPOs in the public markets is significantly less stormy, especially for companies in the enterprise space. Today, not one but two ...