Market segmentation is the division of an entire market group based on consumers with similar market needs. The marketing of a men's clothing line may be based on advertising during football games.

This is a huge benefit for business owners, brands and companies who aim to push their products and services online. This not to say traditional media isn't effective but sometimes it's not that easy ...

2025 seems to be a promising year for the OOH industry due to the foundation of measurability laid in the previous year. The year 2024 was all about the pilot launch of RoadStar by the Indian Outdoor ...