As luxury brands undergo creative resets, merchandising bridges creative ambition and commercial reality. Here’s how to get ...

Fashion is a competitive field where changing trends can make or break fashion designers and clothing retailers. Many fashion outlets, such as department stores, smaller retail stores and clothing ...

Jason Fernando is a professional investor and writer who enjoys tackling and communicating complex business and financial problems. Eric's career includes extensive work in both public and corporate ...

Businesses in the retail sector live or die based on how well they move the products on their shelves. That's where merchandising comes in. Merchandising is the promotional aspect of a retail business ...

Retail merchandising is an essential tool for positive shopper experiences. Effective merchandising ensures products, pricing, promotions and messages are displayed to the shopper as intended by the ...

Merchandising is the strategy businesses use to sell products. It’s a broad category that covers everything from inventory decisions, to how products are displayed in-store, to how they are marketed ...

The most successful restaurant brands have recognized that their stores are not just branded boxes. Each store is a collection of many individual “customer operating zones.” Customers operate ...

CEO and Co-Founder of Chicory, an NYC-based tech firm and the leading digital shopper marketing platform for CPG and grocery brands. We’re all familiar with the grand displays in grocery stores for ...

It makes sense that the visual state of a store would affect how much money consumers would spend on purchases, but now we have concrete data to back up these assumptions. Analysis and insights firm ...

Investopedia contributors come from a range of backgrounds, and over 25 years there have been thousands of expert writers and editors who have contributed. Charlene Rhinehart is a CPA , CFE, chair of ...