Social media giant Meta expected about 10 percent of its 2024 revenue, roughly $16 billion, to come from running ads for scams and banned goods, according to internal projections reported by Reuters.
SAN FRANCISCO - Last year, Meta had to reckon with an ugly conclusion about its Chinese advertising customers: They were defrauding Facebook, Instagram and WhatsApp users worldwide. Though China’s ...
Meta altered how scam advertisements appear inside its public ad transparency tools to reduce regulatory scrutiny, according to internal company documents, revealing how platform design choices can ...
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