GumGum, the contextual-first technology leader transforming digital advertising, today announced the launch of the GumGum Platform, a flagship solution that unifies its three main product lines: ...

GumGum, the contextual-first technology leader transforming digital advertising, has uncovered a critical gap in campaign effectiveness: 41% of contextual ad placements fail to capture attention when ...

More than 40% of contextual ad placements fail to capture attention when creative relevance is ignored, a new study shows, suggesting that ads need to not just target the right audience, but must also ...

The end of the year is both a good time for reflection and also an excellent opportunity to look ahead at what’s coming in 2026. And at the top of the list of trends we expect to see continuing is the ...

Identity-based ads are losing their grip. Outdated tech and irrelevant targeting are driving users to ad blockers – and away from brands that just don’t get it. Little wonder that 66% of UK and US ...

SANTA MONICA, Calif., June 12, 2025 /PRNewswire/ -- GumGum, the contextual-first technology leader, announced today that ad tech veteran Marcus Startzel has been appointed as its new Chief Executive ...

With the Maroons striking back in Game 2, Australia’s fiercest sporting standoff is heading into a decider. According to fresh data from GumGum’s Mindset Graph, the State of Origin series has ...

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