A marketing misconception is a false belief in the capabilities or unimportance of a given marketing initiative. A marketing misconception can derail your small company's ability to effectively convey ...

Despite considerable empirical research on TM in the intervening years, a consistent definition has not emerged in the literature. Without such a definition, meaningful empirical work to measure and ...

Highly successful people put outcome ahead of method. If they can’t do it one way they do it another. – The Joy of Success by Susan Ford Collins I love this reminder from Collins that you shouldn’t be ...

A key component of informed consent to participate in medical research is the understanding that research is not the same as treatment. However, studies have found that some research participants do ...