Our world is becoming increasingly mobile. Smartphones are a must for a lot of audiences, younger ones in particular. M-commerce is a commonplace term for marketers and is on an upward trajectory ...

The need for mobile-only promotions ? an important strategy for marketers just a year ago ? is waning as smartphone use during the shopping journey grows and the focus shifts to bringing the best of ...

ReportsnReports.com updates its store with “Mobile Advertising / Promotions and Consumer Enabled Product Authentication with Smart Phones” market research report. This new report embraces and analyses ...

Frito-Lay and Colgate are bringing a revamped spin to SMS-based receipt promotions by offering participants alluring rewards from other brands instead of standard money-back offers. The consumer ...