As advertising shifts further toward streaming and addressable delivery, execution is becoming as important as ... Read More ...

Know what your customers value and align your pricing, positioning, and systems around that truth. Build your product with ...

Many companies miss opportunities to monetize their intellectual property (IP) via effectively and strategically managed approaches that generate significant additional revenue, provide competitive ...

SM Entertainment (hereafter SM) has released a new YouTube video detailing their IP (intellectual property) monetization strategy for SM 3.0. On February 21, SM released a follow-up YouTube video ...

As audiences continue to move fluidly between subscription, ad-supported and free streaming environments, broadcasters are ..

The AI pricing paradox, previously explained in this article, is upending how companies monetize their products. The cost of every new user is not only variable but often significantly higher than in ...

Game monetization is a dicey subject. Developers and publishers need to make money and recoup their investments, but how they go about it varies wildly. Some methods are fair and widely accepted.

Opinions expressed by Entrepreneur contributors are their own. The app market is booming, and with millions of apps available in different app stores, it’s important to ensure that yours stands out ...

AI has become a big topic of conversation this year. I was in Davos last week, and it probably came up at almost every single discussion around technology, what's happening with AI as well as what's ...

In a game of Show Me The Money: NFLX will win hands down over any other streamers, attributed to its positive operating margin and FCF generation. Combined with its three monetization strategies, we ...

Brag House Holdings, Inc. has announced plans to launch a secure digital asset platform as part of its Name, Image, and Likeness (NIL) initiative, aimed at enhancing monetization strategies, expanding ...