What appears to be “high performance” often reflects a reward system running on fumes rather than sustainable focus.

In today's fast-paced world, the realms of fitness and gaming have captured the imaginations and routines of millions. The psychological aspects that underlie these two seemingly disparate activities ...

We all know what it feels like to be motivated—that sense of eager anticipation and potent drive that propels us into action. Feelings of contentment or euphoria often accompany our peak motivational ...

According to data collected by the Program for International Student Assessment, or PISA, American students continue to slide down the international rankings, failing to break the top 20 ...

Dopamine is known as "the reward molecule." This diagram illustrates dopaminergic neurons (i.e., dopamine-producing nerve cells) and dopaminergic pathways. Source: VectorMine/Shutterstock Motivation ...

By turning everyday actions into rewarding experiences, brands shape how consumers engage, spend, and choose platforms.

Building self-motivation can feel impossible, especially when your energy and focus seem to come and go unpredictably. For neurodivergent people, it’s not just about working harder—it’s about working ...

Extrinsic motivation is motivation that come from outside oneself. Examples include doing something for financial gain, promotion, praise or approval, or to win a competition. Depending on the ...

A treat here and a treat there seems harmless enough. After all, what could go wrong with a little positive reinforcement for good behavior? As it turns out, quite a bit. The research on reward ...