Schering-Plough's successful allergy medication gets an updated ad campaign. The Nasonex Bee is buzzing a new tune. Schering-Plough is working with BBDO to update its successful Nasonex (mometasone ...

The FDA's new proposed guidelines on drug advertising read like a full-employment act for medical copywriters and graphic designers: they control font size, white space, context, contrast, placement, ...

Schering-Plough released the latest installment of its Nasonex “Bee” series, this time with a retooled message promising multi-symptom relief to allergy sufferers and a new animated look. The ad, by ...

Rest in peace, Digger, Abe and the Beaver. Soldier on, Lunesta Moth, Nasonex Bee and VESIcare pipe people. You may be the last of a dying breed, flitting across our TV screens — and increasingly, our ...

Ads featuring an animated bee and a talking beaver were theTV drug spots most recalled by consumers during 2007, according to advertisingperformance tracking firm IAG Research. A 30-second spot ...

IAG Research released its top-10 list of most-recalled new pharma ads of 2007. Many familiar faces top the list, including the Nasonex bee, Abe Lincoln, and Dr. Jarvik, but how many of those faces ...

If you ask viewers, this year's drug advertising lacks oomph. A ranking of the most-recalled DTC ads shows that consumers are having a harder time remembering them than they did last year. Some of ...