Many of us entrepreneurs came up learning to focus our time on the traditional sales funnel. It was “buy or goodbye” as we converted hot leads and prospects into customers. We ignored past customers ...

As most anyone who has ever taken a marketing class knows, one of the two grand gurus of the marketing discipline, Theodore Leavitt (the other one being Phillip Kotler), coined the famous phrase, ...

A couple of years ago, I saw an essay by Elijah Meeks, former Data Visualization Society executive director, about how “We Live in a World of Funnels.” It started out like this: “You think you’re ...

Is your funnel top-heavy, bottom-heavy or perfectly proportioned? This question has come to dominate budget discussions, almost more than raw value for money. And there is a good reason for our funnel ...