Outliers deviate from the norm—significantly enough to give marketers pause. But outliers can tell us more about our data, how we gather it, and what is in it, if we examine the entire data set ...

Beyoncé is seen as the role model, the quintessential example of a hip-hop generation woman of iconic proportion, but are we paying attention to the details? Beyoncé is an all-inclusive example of ...

In my last few articles, I've looked at a number of ways machine learning can help make predictions. The basic idea is that you create a model using existing data and then ask that model to predict an ...