The rationale from the company was that the new logo represented its commitment to innovation and its ambitions to become a leader in the automotive industry. But it was a flop. It violated four basic ...

Logos are more than just symbols — they are the faces of brands. They make people feel something instantly, whether it's trust, excitement, or comfort. Today, with tools like CapCut PC, even beginners ...

It’s a classic move in the fashion playbook when trying to signal a new direction or herald a new designer. But are shifting sensibilities leading more brands to reconsider the humble serif? By Aileen ...

Whether you’re launching a new company or looking to refresh an existing one, your logo serves as the foundation of your brand identity. It’s often the first thing people see and the image that sticks ...

It's hard to believe that we’re already more than halfway through 2023. As we try to wrap our brains around that fact, it’s important not to forget to look to the future. Specifically, the future of ...