“Acne is difficult to deal with at any time, but becomes even more of a concern during prom season,” says Erick Estrada, Mentholatum Director of Marketing for Acne Skin Care. “We want to make sure ...
Mentholatum, the parent company of Oxy Acne, marked the brand’s 50 th anniversary with a relaunch. The brand revamp includes modernized packaging designs, the introduction of two new launches—Acne ...
When marketers for Oxy set out to revive the acne medication's brand, they wanted a cool spokesman, someone admired by teenage boys. Their choice: Dave Mirra, a legend in freestyle BMX who has won ...
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