I started my natural hair journey in 2014. Since then, I’ve adopted a few products for curly hair that I trust to get the job done. I even worked as an ambassador for one of the brands. I followed up ...

Photo by Maridelis Morales Rosado for W Magazine. For the uninitiated, Pattern Beauty is the name of the curly hair care line founded by Tracee Ellis Ross, but the brand is so much more than your ...

Designed for curly, coily and tight-textured hair, Pattern Beauty's Memorial Day sale is here to aid your summer hair care. Pattern Beauty is having a Memorial Day sale right now. Until May 28th, the ...

PATTERN Beauty has excitedly announced that its expanding its fan-favorite Palo Santo Ensemble with two highly anticipated additions: Hydration Shampoo and Curl Gel. The new products are infused with ...

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Pattern Beauty is on a sizzling hot streak with its heat tool launches—pun intended. The hair care brand, founded by Tracee Ellis Ross, broke into the market in January 2023 with its curl-conscious ...

It doesn’t take long for news of a brand-new beauty drop or a restock of our favorite products to spread like wildfire on social media. Tracee Ellis Ross proved this case in point when she announced ...

Last year, actress and entrepreneur Tracee Ellis Ross launched PATTERN Beauty, a conglomerate specializing in products for natural hair. Known for her very own queen-like fro, Ross made it accessible ...