Data providers have embraced an alternative way of buying audience segments: selling data as a percentage of media rather than transacting on CPMs. Instead of buying data at a fixed rate per thousand ...

Even though they may not be familiar with the term "Internet of Things" (IoT), 65 percent of organizations are collecting data from equipment, devices, or other connected endpoints. And they're using ...

The big data explosion has created transformative innovation opportunities for technology, as well as businesses across industries. As consumers better understand their piece in that data puzzle and ...