Cultivating a personal brand can help advisors stand out in a competitive landscape. The most successful businesses understand the value of a highly recognizable, trusted brand image for attracting ...

Forbes contributors publish independent expert analyses and insights. I explore personal branding and storytelling in the digital age. In a competitive marketplace where brands are relentlessly ...

If your application includes a resume objective statement, it's time to update your materials. Savvy job seekers should ditch old-fashioned resume objectives in favor of a more modern, ...

There is an ongoing debate about the need for a business brand versus a personal brand. After reviewing current literature and crowdsourcing colleagues, the consensus seems to be that you need both – ...

Opinions expressed by Entrepreneur contributors are their own. If you’re reading this, you likely already have a personal branding statement: If you have a LinkedIn account, for instance, you have a ...

In today’s saturated information landscape, establishing a distinctive identity is more critical than ever. The art of personal branding, often associated with celebrities and influencers, is, in fact ...

So, your branding needs work. Perhaps you’re updating your mission statement. Perhaps you’re trying to appeal to younger generations on Snapchat and Instagram. Whatever the case may be, individuals, ...

If you’ve ever felt uneasy about the term “personal brand,” you’re not alone. As an executive communication coach, I’ve met many talented professionals who resist the concept because they fear it’s ...

Personal branding is all about who you are as an individual—it reflects your personality, skills, and the genuine you. On the other hand, business branding focuses on what a company offers and how it ...