The public release in November 2022 of ChatGPT has resulted in enormous interest in generative artificial intelligence (AI). But AI is an umbrella term for several technologies, and AI has already ...

Editor's Note: This article has been updated on April 16, 2024 to include new data and information. The original content was authored by Phil Britt. These days marketers no longer talk about ...

Today’s inboxes are crammed full of messages that appear to be personalized and relevant. But once opened, they reveal a shallow, automated effort to grasp your needs and business model. At best this ...

Personalization has become an expectation for many consumers, but brands’ maturity levels in providing personalized marketing and CX varies greatly. While capabilities vary, the benefits are clear: ...

Are customers finding relevant content when they search for your business? Personalized content can help improve your customer's experience. Creating meaningful experiences through personalized ...

As consumers, we assume brands will cater to our individual needs. I’m no longer surprised when a marketing text addresses me by name or mentions other personal details about me. In fact, I’ve come to ...

Cosmetics companies traditionally have relied on in-person retail sales to attract new customers and maintain existing clientele. The pandemic, however, has upended the cosmetics industry, bringing ...