Small-business owners promote and sell products and services through impersonal interactions between their business and customers such as advertising and online stores. Personal selling includes ...

There are two primary ways marketers reach customers. Impersonal advertising represents the textbook definition of advertising -- persuasive communication that uses paid media placement to promote a ...

In the language of sales and marketing, “personal selling” singles out those situations in which a real human being is trying to sell something to another face-to-face. One might well ask what other ...