RBR

Arbitron set to measure out-of-home TV viewing

The Portable People Meter (PPM) isn’t just for radio anymore. Arbitron today announced the “ARB-TV Suite of Video Measurement Solutions” which will use its PPM panels in radio markets to also track TV ...
RBR

Advisory Council backs PPM, but wants it fixed

Arbitron has agreed to tighten its money-back guarantee for its Portable People Meter (PPM) sample, moving to an 80% guarantee for the 18-54 target, rather than the previously announced guarantee of ...
MediaPost

Arbitron's PPM To Measure Canadian TV

Arbitron's Portable People Meter will be at the center of a new cross-media measurement project for BBM Canada, which wants to provide single-source measurement for both TV and radio. BBM is a not-for ...
MediaPost

Arbitron Reaches PPM Goal, Will Measure In-Home Vs. Out-Of-Home, Time-Shifting Too

Arbitron, which has been recruiting a panel for a decisive market trial of its portable people meter audience measurement system in Houston, Tuesday said it reached its sample goal of 2,100 consumers, ...