Varsity Spirit is starting a professional cheerleading league that promises to pay athletes, joining the crowded niche sports market that already includes softball, volleyball, 3-on-3 basketball, ...

Varsity Spirit is starting a professional cheerleading league that promises to pay athletes, joining the crowded niche sports market that already includes softball, volleyball, 3-on-3 basketball, ...

The Pro Cheer League launches its first-ever event January 16 as Cheer Athletics leaders guide Dallas Drive into a new ...

DALLAS — Varsity Spirit announced Wednesday it will be launching the world's first professional cheer league. The Pro Cheer League, starting in 2026, will have four teams and give athletes ages 18 and ...

The Pro Cheer League debuts in Indianapolis, aiming to pave the way for paying cheerleaders and potentially becoming an Olympic Sport.

Add Yahoo as a preferred source to see more of our stories on Google. It is hard to believe, but until now, professional cheerleading wasn't a real path for even the most elite athletes. For decades, ...

Add Yahoo as a preferred source to see more of our stories on Google. Varsity Spirit is making history with a professional cheer league, offering paid opportunities and national spotlight for elite ...

EXCLUSIVE: Paramount is jumping for joy for its latest live sports deal. The company has acquired distribution rights to Varsity Spirit’s Pro Cheer League, the world’s first professional competitive ...