Our team of savvy editors independently handpicks all recommendations. If you make a purchase through our links, we may earn a commission. Deals and coupons were accurate at the time of publication ...

Kim Kardashian’s KKW Beauty isn’t the only buzzy brand launching at ULTA: customized lash lifts and extensions are coming soon to the popular makeup retailer, thanks to Sugarlash PRO. A global company ...

For eyes that pop and lashes that bring the drama, a coat or two of mascara will, unfortunately, only get you so far. While we highly encourage beauty lovers to experiment with a range of formulas and ...

For those of us with deep-set or hooded eyes, eye makeup can be a major pain. I know it is for me. My eyes aren't particularly deep-set but they are hooded, meaning that when my eyes are open it's ...

All products featured on Allure are independently selected by Allure editors. However, when you buy something through our retail links, Condé Nast may earn an affiliate commission. Hear us out: The ...

If you’re lusting after a Surratt Relevée eyelash curler but can’t stomach the $30+ price tag, allow me to introduce you to some much-less expensive alternatives. The best drugstore eyelash curlers ...