KANSAS CITY — Entrepreneurs have awaited the return of in-store sampling, long regarded as a valuable tool for driving brand awareness and reaching new consumers. But over the past year as the ...

Amazon has deployed yet another strategy designed to stay fresh in the shopper’s mind — free, targeted samples delivered to their doorstep. The samples are “like Amazon’s product recommendations, but ...

At Gordon Grade Coffee Company's office in Midtown Manhattan, 2,000 individual servings of Dr. Drip's eco-friendly premium drip coffee are ready to be shared with the masses. The start-up plans to ...

We’ve done product sampling for a number of clients, and it’s a very effective way to influence buying behavior for a brand. An Arbitron* study indicates that 2/3 of people will take a free sample ...

The threat of bioterrorism has raised food-safety issues to a new level, especially when considering product sampling. While in-store sampling might appear to be an area of high vulnerability in light ...

Many types of businesses use product samples to allow potential and prospective customers to experience their products in hopes of enticing them to buy. Restaurants, for example, might offer free ...

Amazon is reportedly starting to trial a product sampling scheme in the United States where partners like Maybelline and Folgers pay the e-commerce giant to send free samples to consumers based on ...

Amazon recently revealed it has been piloting a product sampling scheme with partners such as Maybelline and Folgers. SoPost founder Jonathan Grubin unpicks the thinking behind the move – and assesses ...

This morning on my journey into work, I was given a free little can of pop, a crappy plastic ticket wallet, an international SIM card and a voucher for a free dental checkup (not by the same people ...

There has been a sharp decline in the number of positive samples found as part of a program targeting imported products, ...