Seventy percent of users dislike mobile ads, and around 45% of people leverage ad blockers to prevent their experiences from being interrupted. So, let’s be honest: Most people find digital ads ...

Liz Morrell is a freelance business journalist and content creator with more than 20 years writing experience, including 15 in retail and associated sectors. She is a regular contributor to ...

Programmatic native ads are now available on the BrightRoll Exchange, opening up access for advertisers beyond Yahoo’s owned-and-operated properties. “We’re offering all third-party RTB buyers access ...

How do programmatic and native both play in the same sandbox? One is automation, the other customization, which seem polar opposites. Let’s step out of the sandbox to create a perfect world of ...

Condé Nast has partnered with programmatic advertising firm RadiumOne to pull programmatic technology and its native advertising approach closer together. The publisher hopes the deal will provide ...

While native advertising remains a relatively small percentage of overall digital media spending—it’s estimated to reach $3.4 billion this year, according to eMarketer—many advertisers are showing a ...

The network offers Live TV inventory across offices, retail, bars and restaurants, with hotels planned later this year.

Concerns over user privacy and data protection in regard to online tracking practices have led Google to promise to phase out third-party cookies entirely by the third quarter of 2024. This shift is a ...