Social’s programmatic party keeps getting bigger and bigger. Things heated up years ago with the Facebook Exchange (FBX) and Twitter’s acquisition of mobile ad exchange MoPub, but now some of the ...

Marks a strategic evolution toward full-funnel marketing, enabling orchestrated email and programmatic campaigns powered by first-party data and AI TORONTO, Ontario, October 15, 2025--(BUSINESS WIRE)- ...

Although Google plans to eliminate third-party cookies by the end of 2024 and fully implement the Privacy Sandbox, its targeting cookie alternative, the industry is ...

Even opponents of Chrome’s third-party cookie deprecation plan mostly agree that Google intends to follow through this time. Which means that, by this time next year, advertisers will need to have ...

The world of digital advertising has changed dramatically in the last decade. Not so long ago, deals were done with telephone calls, shaken hands, and manual insertion orders. But, with the advent of ...

Since launching “programmatic guaranteed” at the 2015 DoubleClick Leadership summit, Google says demand for programmatic execution of direct deals has skyrocketed. In the last 10 months alone it has ...

While most websites go for programmatic ads, Bloomberg pivoted to first-party ads, and the results look encouraging as its cost per 1,000 impressions (CPMs), which are a key metric to gauge ad ...

Teavaro consultant Natalie Wood considers the future of programmatic in light of the tighter restrictions and different attitudes in place over a year after GDPR came into force. “It’s open season on ...

A unified approach that replaces guesswork with verified engagement, first-party intelligence, and measurable demand for ...

Marketers could save, at minimum, $13 billion by improving programmatic practices and cutting click-bait websites from ad buys, the Association of National Advertisers (ANA) claims in a new study. A ...