Researchers use small tricks to get experiments to work. Source: Photo by Kyle Loftus from Pexels. How do you get a psychology experiment to work? A new paper in the journal Collabra: Psychology by ...

A baby macaque monkey named Punch has gone viral for his heart-wrenching pursuit of companionship. After being abandoned by ...

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Little Albert was the baby at the heart of one of psychology’s most controversial experiments – now considered “medical misogyny.” For decades nobody knew the identity of the infant, who died only six ...

The technology and methods developed in a 1970s environmental psychology experiment conducted at the UC Berkeley Environmental Simulation Lab has imparted profound effects on both urban design and ...

Sixteen female rats are heading out into the real world after life at college. That is, their life as study subjects. These rats may not have earned degrees of their own, but they helped other ...

Veronica Then wore an electroencephalogram, or EEG, cap and stood in front of a black curtain with a white square placed behind her like a target. Studio lights beamed down from the ceiling as a panel ...

The Consumer Behavior Lab is run by Dr. Rebecca Chae and Dr. Rafay Siddiqui in the Marketing Department. There are a number of ongoing projects related to time perception, goals and motivation, the ...