Content marketing emphasizes being ‘shareable’, or valuable for your audience to share across their social networks. It’s not salesy in nature. It’s informative. It educates. It provides value to ask ...

"Mission-critical." That's how important it is for creative teams to receive both qualitative and quantitative feedback, according to senior marketing leaders, among them Helen Baptist. She observed ...

The results of growth marketing campaigns can take a while to surface. Early on, easy-to-digest metrics like ROI and the number of qualified leads may not be too impressive. Initial numbers could ...

Often the best way to understand a complicated matter is through the use of metaphor. Over the past 25 years, the marketing, advertising and media industries have seen the transformation of Nielsen ...