GUEST COMMENT There’s a right and a wrong way to launch RCS. Here’s the right way

Rich Communications Services (RCS) is like SMS on steroids and offers an excellent retail media channel – if you know how to ...
Android Authority

I tried out RCS messages between iPhone and Android: Here's how it works

After countless ads and several years of Google’s pleading, RCS has finally come to Apple’s Messages app. I jumped on the experience pretty quickly, activating it as part of the second iOS 18 beta ...
Marketing

AI Meets RCS: The New Standard for Mobile Messaging Engagement

GenAI may have captured marketers' imaginations, but an equally impactful technology—Rich Communication Services (RCS)—is quietly transforming mobile messaging. RCS is set to dethrone Short Message ...