New Balance will launch an item-level RFID pilot at one of its corporate stores beginning in March, says Frank Cornelius, advanced manufacturing engineer at the athletic shoe maker. Under the pilot, ...

If there’s one thing all RFID technology vendors and integrators agree on, it’s that before you can determine where and how to use RFID, you must first experiment with it. Many large footwear and ...

The New Balance Experience Store in Boston opened its doors earlier this month, boasting an automated system to attract customers to their products by means of an RFID-enabled video display and ...

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