The tween fad Rainbow Loom fails to remain hot for the holiday shopping season. Tween trends come and go like ocean tides, but the fad curve of Rainbow Loom surprised even jaded trend-watchers for its ...

PITTSBURGH (KDKA) – If you have kids, chances are they are obsessed with the Rainbow Loom. It's been flying off the store shelves and kids all over western Pennsylvania have been busy making rubber ...

Sharon Lighton, the owner of Anana Gifts, sells kits for children to make rubber band bracelets, which are a very popular trend right now. She has bought 14.7 million rubber bands to sell at her store ...