I’m baffled. As an industry observer and analyst who studies this industry and the companies within it, I am baffled by how Wall Street thinks about Apple. I do, however, have a theory. It’s called ...

Steve Jobs, co-founder of Apple Inc., was famous for his “reality distortion field.” Through a combination of charisma, bravado, doggedness and conviction that the impossible was possible, Jobs drove ...

At first glance, with the Apple Reality Distortion Field at full power, the iPad Air seems like an impeccable, immaculate device that could only ever be conceived by the magicians at Apple in ...

Something struck me after reading "Becoming Steve Jobs." It wasn't the fresh take on Jobs' time at NeXT and Pixar. It wasn't the grudges he held, or the various revelations, which made headlines ...

The late Steve Jobs was said to possess a “reality distortion field,” a charisma that got people to jump through walls for him, and drew capital to him, even when results weren't going his way. But ...

The growing hype ahead of Vision Pro’s launch has reminded me how much fun it can be when Apple launches something genuinely new. (Goodness knows it doesn’t happen often.) But the world, as Anton Ego ...

Apple didn’t cast much light on visionOS at WWDC this year, and it hasn’t received much attention since. But don’t mistake this something for nothing. Two recent events indicate there’s a lot going on ...