Will your customer choose you over your competitor? Should you target a different demographic? Are people satisfied with your employees? Market research is the only effective way to obtain the answers ...

Market questionnaires are a form of quantitative, primary market research that can provide small business owners with specific information about their customers’ needs. Whether conducted over the ...

Quantitative business research focuses on quantifying behaviours, opinions, trends, and other variables by collecting and analysing measurable, numerical data. It answers questions related to “how ...

Pew Research Center designed this study to assess the current state of online survey sampling methods – both probability-based and opt-in – and determine their accuracy on general population estimates ...

Objective: To assess the validity of a semi-quantitative food-frequency questionnaire (SFFQ) used in a large nation-wide dietary survey among 12-month-old Norwegian infants. Methods: The SFFQ was ...