For retailers like Target and Costco, private labels like Universal Thread and Kirkland have long been a boon to business, garnering loyalty and caché comparable to the other national brands on their ...

Retailers in need of a turnaround tend to talk about the same things. Mostly, these are operational — cutting costs, streamlining operations, upgrading tech or revamping stores. But promising a ...

Private label products have officially outgrown their reputation as “cheaper alternatives.” In 2024, U.S. private label sales reached $271 billion, according to data from the Private Label ...

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Consumers with household incomes above $100,000 are becoming more likely to buy private-label groceries despite saying they are increasingly confident about their financial security, according to ...

Launching a New Chapter: Walmart's bettergoods ushers in a pivotal movement in private label expansion with an array of affordable, on-trend products. Walmart fired a huge blast in the private label ...

Dollar General is adding more than 100 new items to its private label brand, Clover Valley, as part of its “Food First” initiative to provide customers with healthier options including more food items ...

White-label products are sold by retailers but made by third parties, allowing price undercutting. Retailers branding white-label products themselves foster customer loyalty by exclusivity.