“Thrift Score” is a shoppable digital environment — and a way to engage Gen Z and Gen Alpha consumers.

Purina is dipping into the world of Roblox with its first branded game experience on the platform, according to a press release. The multiplayer offering, titled Purina Arena Pet Racing, lets users ...

Are you a print subscriber? Activate your account. By Mike Lacey - 1 hour 1 min ago By Tim Nudd - 1 hour 27 min ago By Garett Sloane - 5 hours 15 min ago By Jon Springer - 8 hours 45 min ago 8 hours ...

Gen Alpha, the youngest generation of active consumers in the market, are teetering on the onset of teen angst. For many of them, an unavoidable trigger of it will be those pesky hormonal-triggered ...

Gen Alpha and Gen Z shoppers don’t want to be sold to, according to Tara Loftis, Global President, Dermatological Skincare at Galderma, owner of brands Differin and Cetaphil. So if this age group is a ...

Flaunt has raised $1.8 million in funding to boost its enterprise loyalty cloud for Roblox and Shopify Plus. Indianapolis, Indiana-based Flaunt got funding in a round led by High Alpha, with ...

The Salvation Army is introducing its thrift brand to a new generation with the launch of "Thrift Score," the world's first digital thrift store on Roblox. Designed to engage Gen Z and Gen Alpha where ...