Looking for new ways to get people e-shopping, luxury chain Saks Fifth Avenue added video to their online shop in the hopes a voice over and cheesy music will lure people to drop $700 on shoes.

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SaksFifthAvenue.com, the retailer’s online e-commerce site, recently launched its first streaming video, “A Holiday in New York,” designed to boost holiday gift sales and to drive traffic to the site.

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Forbes contributors publish independent expert analyses and insights. Pam Danziger reports on retail, focused on the luxury consumer market. Saks Fifth Avenue launched a storefront on Amazon Luxury ...